How the Google Ads Performance Grader Works
WordStream’s Google Ads Performance Grader is a free Google Ads (AdWords) tool to help Google advertisers better understand how well their campaigns are performing compared to PPC best practices. The Google Ads Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables.
Your Google Ads Performance Grader report includes an overall grade as well as individual grades in ten key areas of pay-per-click management: